How to Fix primary Care’s Business Model

The Business Model of primary care is quite flawed. You might have noticed how visits to primary care are never a quick one. You would never be able to get any advice or treatment via online platforms or via phone from the officials. Why is this so? This is because primary care providers are concerned about the public health objective of insurance companies as well as the government.

The business model is market by various flaws. For instance, you can’t even imagine not waiting for a few hours regardless of how simple your problem is. Similarly, you always have to take an appointment and wait for a primary care provider even if you know you require a specialist for your treatment. After all, only they have the power to refer you a specialist.

Just because there are problems with the business model doesn’t mean it is a lost cause. Instead, it can be fixed. Here are some ways to fix primary care business model:

Effective public health promotion

An already limited visit of 15-minute is further crammed with promotions for immunizations and primary preventions. If healthcare providers were given the liberty to promote public health through other ways, the time spent with patients would be well used.

This can be achieved by giving each healthcare provider a target they have to reach. Now, it is up to them how they achieve this target. They can use emails, phone calls, and websites to deliver the required promotion. Face-to-face promotion may be sought if the need arises. But, only if the need arises.

It is wishful thinking to believe healthcare providers can impact public health knowledge and give patients high-quality care – all under 15-minutes.

Give healthcare providers the autonomy to define visits

You don’t need to get all sorts of physicians involved in each patient visit. Instead, a doctor should be able to delegate the task to the required person from the get-go. This is bound to increase the number of patients a doctor can see. At the same time, it will enhance the effectiveness of the patient visit who would have to spend less time answering the same questions again and again regardless of how simple the problem is.


There is an inherent need to realize that public health, patient visits and the overall health of the population are distinct categories of healthcare. You can’t merge them all up in one big ball and expect healthcare providers to deliver it all. Even if they do, they won’t be able to offer the same quality. Also, if physicians continue to be expected to deliver free services for work that does not demand interaction with patients, customer service is bound to deteriorate.

The primary health care system needs to change if it wishes to keep up with the current fast-paced world. Such a business model might have been acceptable decades ago. But now, it is a cause of annoyance to both patients and healthcare providers.