SEO & Marketing Expert

Permanent in Digital & Creative
  • 7th Floor Lakson Square Building 3 Sarwar Shaheed Road Karachi View on Map
  • Post Date: November 14, 2018
  • Salary: $50,000.00 - $70,000.00 / Monthly
  • Applications 0
  • View(s) 224
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Job Detail

  • Career Level Executive
  • Experience Less Than 1 Year
  • Gender Both

Job Description

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics, PPC initiatives and/or any other campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Review marketing initiative on highly detailed and technical level.
  • Work with a team to identify current and future trends and brainstorm creative growth strategies base on analytics.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on the websites
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Perform local SEO Marketing campaigns
  • Attain multiple Google top ten rankings positions for keywords on home page, internal & landing pages and blog posts using both tactics and longer term strategies
  • Conduct a full SEO Website Audit and document Baselines and Benchmarks
  • Complete an online Competitive Analysis and reverse engineer competitor’s websites
  • Guarantee a search engine friendly website for both human and search engines
  • Provide Call-To-Action features and CTA buttons, Improve conversion rates
  • Implement Google Authorship Integration for gaining rich Snippets – Make rich content & Schema Markup recommendations, publish structured data markup
  • Use SEO tools effectively – Google webmasters tool, Google Analytics interpretation, bounce rate, crawl errors, SEO Queries, Impressions. Proprietary and third party tools identify trends and building blocks for achieving higher organic ranking
  • Optimize social media accounts to generate referral organic SEO traffic. Utilize, develop and setup top social media account profiles.
  • Responsible for leading bi-monthly/monthly meetings to share the stats