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Sybrid Private Limited partners with Sindh Rural Support Organization (SRSO) to mainstream local arts & crafts of Sindh

By February 21, 2022 No Comments


February 15, 2022Sybrid Private Limited, a Lakson Group company, has joined hands with Sindh Rural Support Organization (SRSO) to develop a digital platform to enable local craft persons and artisans to increase economic stability and promote local culture across the world.

Sybrid is one of the premier technology solutions providers in the country, providing integrated business solutions to various organisations across the globe. Sybrid has also been partnering with development organizations as part of their strategic goals to create impact and sustainable avenues for marginalized communities across Pakistan.

Sindh Rural Support Organization (SRSO) has been working in 15 districts of Sindh, Pakistan to uncover the potential and willingness of communities across Sindh to alleviate poverty in the region. SRSO’s vision is to reinforce and compliment Government of Pakistan ‘s policy of poverty alleviation by training and development programs focussed on uplifting the local craft.

Chief Executive Officer of Sybrid, Mr. Ather Imran met Chief Executive Officer of SRSO, Mr. Muhammad Dittal Kalhoro and other representatives in SRSO’s Sukkur office on February 15, 2022. The two organisations signed an understanding memorandum aiming to bring innovation in design and production of Sindhi craft for the mainstream markets along with training and skill development of the crafts persons and artisans in alignment with the market’s demand.

Ather Imran, CEO Sybrid expressed, “This partnership will enable us to ingress into local communities and fill the gap that exists between market and the demand of contemporary art. Sybrid has been an active player in ensuring sustainable practices and cultivating a culture of innovation through different verticals”.